Online business directories are here to stay, and every business should know where they need to be listed. You probably already know the importance of managing your business’ online presence (and therefore listings), but there are a lot of directories and websites to choose from to list on.
Which online business directories businesses should you list on? It’s great to list a business on other online directories besides the big ones—Google, Facebook, Bing—but which ones make sense to invest time and effort in adding/claiming a local business listing on?
Google’s Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing business directory listing information, you can help customers find a business through their local search.
Alexa Rank: 1, Business Directory Niche: General, Cost: Free
Facebook is a social networking website that doubles as a place to list your business. Here, users can create profiles, upload photos and videos, send messages and keep in touch with friends, family, and follow their favorite businesses and brands. Companies can create business profiles that users can follow.
Alexa Rank: 4, Business Directory Niche: General, Cost: Free
Yahoo! is a portal website that incorporates a search engine and a directory of websites organized in a hierarchy of categories. Yahoo! Local is the online business directory portion of the website devoted to business listings. For a time, Yahoo and Bing were teamed up as a part of the Yahoo Bing Network, but their agreement has now changed.
Alexa Rank: 5, Business Directory Niche: General, Cost: Free with paid package options
Bing is a web search engine owned by Microsoft. Bing Places for Business is a Bing portal where local business owners can add a listing for their business on the Bing network.
Alexa Rank: 9, Business Directory Niche: General, Cost: Free
Instagram is social network and platform for mobile photo and video sharing. Users can take pictures and videos, and share them either publicly or privately via the app. They can also use hashtags to appear on popular or niche categories.
Alexa Rank: 20, Business Directory Niche: General, Cost: Free
Twitter, in case you haven’t heard, is an online social networking service where users send and read and post short messages, also known as “tweets.” Users can tweet messages, links, and images to their followers, or use #hashtags if they want to be found by that word or phrase.
Alexa Rank: 22, Business Directory Niche: General, Cost: Free
LinkedIn is a social networking website for the business community. Registered members can link to networks of people they know professionally. It can also be a way to grow your professional network. It has recently become a leads machine for sales teams, so you’ve likely noticed that every person who’s asked for a demo has also asked you to connect.
Alexa Rank: 28, Business Directory Niche: General, Cost: Free
Zillow is a real estate and rental listing marketplace that gives consumers data and knowledge to find a home, and connects them with the local agents who can help them. The site provides value estimates of homes, notes changes in value over time, shows aerial views, and displays prices of comparable homes in the area. The site has a “Find an Agent” local business directory where home owners can perform a local search of agents that includes agent type and service needed. Users can also leave reviews on their agents within the agent directory.
Alexa Rank: 50, Business Directory Niche: Real Estate, Cost: Free for homeowners, agents and other real estate professionals pay a fee
Yelp is a platform (website and app) where users can publish reviews about local businesses. Yelp also trains small businesses how to respond to reviews, host social events for Yelpers (a.k.a. Yelp reviewers) and provides data about businesses including health inspection scores (Yelp.com).
Alexa Rank: 64, Business Directory Niche: General, Cost: Free
TripAdvisor is a travel website company where users can leave reviews of places they’ve gone to. Users can also book rooms, find flights, find things to do, and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries.
Alexa Rank: 118, Business Directory Niche: Travel, Cost: Free to businesses