Marketing Trends
Content Marketing: How to Speak to Your Audience
Gone are the days when companies relied on salespeople knocking on doors and cold calling potential customers to close a deal. While these practices still exist
Digital Marketing for 2022
From Facebook rebranding to Meta and Apple’s privacy protection initiative, 2021 certainly was a year of change in digital marketing. Also small and medium businesses (SMB)
Sales and Marketing Alignment: It’s Time for a Change
It’s important to remember that sales and marketing are not separate divisions, but one team chasing the same goal. Marketing is doing everything in their power
Best Practices for Small Businesses on Instagram
In the world of online, you need to be seen, heard, and engaged with customers by effectively using the social tools of communication. Many small businesses
The Benefits of Marketing to Your Existing Customers
Sales professionals put a ton of effort into lead generation. Nurturing leads by marketing, selling and closing customers is the bread and butter. Often, we’re missing
How Online Scheduling Can Boost Profits and Productivity
Whether it’s trying to book a haircut at a local salon or a meeting with a colleague in a different time zone, manual appointment scheduling is
Customer Engagement Strategies
The rules of customer engagement changed in 2020. As digital engagement grows, customers expect companies to digitize their operations for multichannel, high-touch interactions. It doesn’t just mean
The 7 Fundamentals of Reputation Marketing
LISTINGS For most consumers, this is the first point of contact when researching a business, which makes it arguably the most critical to get right. Compounding
What is Local SEO and How it Relates to Search Engine Marketing
According to a compilation of statistics from SEO software company Ahrefs, 68 percent of all online experiences begin with a query through a search engine, and