Creating a Digital Marketing checklist is a step-by-step process that starts with deciphering your lighthouse client and ultimately ends with having a thriving business.
So, how do you do that? What do you do to make your business stand apart from the competition? Is there something that can make customers choose your products over others?
Systematize your digital marketing process
First of all is that you systematize your marketing processes and have a plan in mind as to how you’ll use it.
For instance, a lot of people can come out with books that portray the story of their lives. However, the key is to be able to utilize the book and bring in more customers at the end of the day. Therefore, a great way to do that is to turn segments of your business / products into courses.
The benefit of turning your service / product knowledge into a course is that the course acts like a checklist. It’s like a set of tasks that your potential customers do sequentially and get value from. And once they’re done taking the course, you can make the sale by offering them a package.
Engagement and attention drive revenue
The advantages of providing engaging courses, is not that you’re providing the potential clients with articles and telling them to do something, but you’re showing them how to do it through means of an interactive course.
It’s like learning how to fix your car by watching a video that a local mechanic made for you while working on another car. The video acts like a course and once you’ve watched it, you can either fix your car yourself or contact the mechanic to fix it for you since they have the expertise.
The importance to create structure
While building your digital marketing checklist, and then subsequently converting parts of it into courses, it’s a good practice to abide by your brand guidelines and have a structured approach.
Brand guidelines are not just the logo or color of the font. It’s also the organization of the content that you would be using to create those documents.
For example, if one of the courses that you’re creating is a 15-minute video, then maybe it’s a good idea to also have an accompanying blog post with it that explains the course content. Or maybe you feel that instead of writing a blog, a deck with screenshots would be more beneficial.
Even though there might be multiple books and courses on the same topic out in the market, there will definitely be a segment of the audience that would prefer to hear your voice. There would be people who would want to uniquely connect with you and take your courses.