Digital advertising can be anything from a advertising platform to products that allow you to brand your business online. We provide digital advertising services to strategize, create, and maintain your campaign.
How digital advertising works
Digital advertising refers to the use of digital channels and technologies to promote products or services to consumers. There are many different forms of digital advertising, including search advertising, display advertising, social media advertising, video advertising, and mobile advertising, among others.
Digital advertising works by targeting specific groups of consumers based on their interests, demographics, and behaviors. This is done using various targeting methods, such as keyword targeting, behavioral targeting, and retargeting.
Once the target audience has been identified, the advertiser creates a campaign that will be displayed to those users. These ads can be in the form of text, images, videos, or interactive content, and can be displayed on websites, social media platforms, or through mobile apps.
When a user clicks on one of these ads, they are taken to a landing page or website where they can learn more about the product or service being advertised. The goal of digital advertising is to drive traffic to these landing pages and ultimately convert users into customers.
Why digital advertising?
Digital advertising is often considered the top of the marketing stack, and a vital service we offer our business clients. Digital advertising ROI is 200% on average, effectively doubling your investment. Digital advertising brings that top-of-funnel traffic and attention to all the other marketing tactics like reputation management your business is carrying out. With more eyes on your business and your offerings—and the right eyes with the advanced targeting tactics of digital advertising —your business will be driving more sales and conversions than you would’ve thought possible with a digital campaign.
Did you know 63 percent of businesses plan to use more digital marketing tactics this year? With numbers like this it’s no wonder local businesses are looking to spend more on ads.
No matter what aspect of marketing your business focuses on, paid advertising is the “top of the stack” that will greatly help you acquire new customers. Digital advertising is also one of the easiest areas to provide clear ROI reporting in, as ad spend directly correlates to results like conversions and sales.
PPC solutions, social media, display ads, and mobile ads can be difficult waters to navigate without a digital advertising platform and an expert on our team.
What to consider in digital advertising solutions
The type of campaign completely depends on the advertising platform and covers many aspects of digital advertising services, such as:
- Multi-channel campaign creation and optimization
- AdWords Search
- AdWords Display
- YouTube ads
- Facebook ads
- Design
- Facebook and Display ad images
- Mobile-optimized landing page
- Digital campaign strategy and consultation
What is digital advertising?
Digital ads can save you time and resources and this allows you to focus on other aspects of your business, such as strategy and creative development.
Digital advertising can be done on social platforms and through pay-per-click digital ads. It’s a clear choice for us because advertising platforms provide access to powerful advertising tools and allow us a more personalized service.
Google Ads
One of the main advantages of Google Ads is that it allows us to offer a comprehensive digital marketing solution to your business. By providing you with access to the powerful tools and features of Google Ads, we can help you improve your online presence and drive more traffic to your websites.
We can tailor the look and feel of the advertising platform to match your own branding and provide a more cohesive experience for your customers.
YouTube Ads
Similar to Google ads, YouTube ads allow us to control the entire process, from creating and managing the ads to analyzing their performance and providing reports to our clients.
Facebook Ads management
We can help you improve your online presence with Facebook ads and reach a wider audience.
There are several important jobs when it comes to managing Facebook ads. Some of the most important ones include:
- Developing and implementing a comprehensive advertising strategy that aligns with your goals and objectives. This involves conducting market research, identifying target audiences, and creating ad campaigns that are tailored to your needs.
- Managing the day-to-day operations of digital campaign, including setting budgets, monitoring performance, and making adjustments to ensure that the ads are delivering the desired results.
- Providing regular reports and analysis to our clients to keep them informed about the performance of their ads and the progress being made towards their goals. This can involve tracking key metrics, such as clicks, impressions, and conversions, and providing insights and recommendations for optimization.
As you wonder who to hire for Facebook ads work, it is important to choose a company that has experience and expertise in Facebook advertising.
Digital advertising: Suggested solution
With our Digital Advertising, we can offer our clients fully managed multi-channel advertising campaigns that drive real results to their business.
