In today’s fast-moving digital world, rarely have I come across anyone who doesn’t own a cell phone. In fact, having a cell phone has become a necessity for most people to survive.
However, what people fail to realize is that in addition to these devices being great means for communication, they can also be your secret weapon when it comes to boosting your business.

Making videos helps build trust

Noticing the trend on how people react to the posts they see online, one of the biggest learnings is that the more people get to see who you truly are on social media, the more they like you, the more they trust you, and the more they want to do business with you.
Perhaps you not being well enough to shoot a video is a good thing. Sometimes being sick is advantageous because then you get to humanize your videos and show the real you. Afterall, people might not want to work with you if you look perfect all the time.
Sometimes what gets people to convert is for them to see that what you’re saying is from the heart and not a publicity stunt.
The best way for you to post more and more videos of yourself, your business, and other general topics that would help you build trust and credibility, is through your cell phone.
Face it, your cell phone is the most handy piece of technology at your fingertips that will help you check all of the boxes that I’ve mentioned above. Furthermore, when you have a phone, you can take advantage of the fact that you can move around with it while shooting your videos.

Videos are powerful to land customers

Did you know that you can use videos to not just post content on your social media channels, but also for other purposes? For example, when was the last time you recall somebody replying to one of your emails with a video? How many days ago was it? Probably never.
Here’s another question. Do you think that sending a personalized video reply from your email could be more powerful, as opposed to a keyboard text reply, when it comes to closing a client? Maybe you’re a little reluctant to begin with and that’s understandable. But, let me ask you another question. Do you think it takes longer to make a video or to reply using the keyboard?
Using videos as replies for emails that you receive is a powerful strategy, especially since it shows people that you’re putting in the time and effort to personalize things. In addition to that, it’s a win-win because in reality it actually takes you less time to do so than writing an email.
Such a practice shows potential customers that you’re invested in your business and would go the extra mile to work for them. It also shows them that you’re not a robot and actually care.
Sending a video goes a long way in building brand equity and trust. Here’s an example of a reply I got from a customer when I took the time to actually do a 15-second video reply.
You could have either sent this person a text reply or you could have directed them towards a pre-set landing page; however, that would not have given my business the attention it truly deserved.
Don’t get it wrong. Sending pre-set email replies in the form of text is not a bad strategy. In fact, there might be times when that is the most appropriate form of communication. However, for those instances when it’s possible, you should always reply with a video.
If this approach is really so powerful, then why isn’t everybody doing this? The reason is nobody sees other people doing it. Well, now’s the time to change the game and get ahead of the pack.

Start practicing what you preach

Once you’re comfortable with the approach of creating your videos, you must then learn to adapt the process of starting to use them as email replies and posting them on your social channels. The best way to start creating videos is to create the WHY, HOW, and WHAT videos.


It goes without saying that changing circumstances call for dynamic strategies, and making videos to disrupt social media is as dynamic as it gets when it comes to boosting your business.
It’s possible that you might be discouraged because others might be doing a better job than you at creating those videos, but you’ve got to motivate yourself to get into the pool. Once you gather the courage and take that first plunge, the whole process becomes a lot easier to handle.

Remember, the best video is the one that you make. So, get out there and start creating!