Reputation, and specifically customer reviews, deliver so much value for small businesses. Namely, they add value to marketing campaigns, they drive sales, and they boost SEO.
Let’s take a deeper dive into the power of reviews for small businesses.
- Review Marketing and Promotion
If somebody writes a review or leaves a positive comment on your post as soon as you post it, you’ll get a dozen more comments, but if nobody engages with it in the first hours, you’ll get no engagement.
This indicates that small businesses may need a marketing agency to help create that engagement right when that experience occurred. So beyond helping drive customer feedback, small business may need help effectively promoting the reviews they get.
- Customer Feedback that Reflects small businesses’ Target Demographic
Businesses that generate share-worthy before/after content like tattoo artists, remodelers, landscapers, and even restaurants often attract reviews from passive followers who just like what they see. Those type of reviews aren’t that helpful for businesses.
To truly influence potential customers, reviews need to reflect the experience that the target demographic would like to have with your business.
Reviews that are local, and mention specifics about the experience have the most power to influence future customers.
- Turn Customer Experiences into Stars with Tri Fusion Marketing
We know that gathering customer feedback can be a challenge—whether it’s for a tattoo shop, a restaurant, or any other local business. This is why we are using a tool that helps businesses easily gather customer experiences to boost online star power and drive more business.
It makes it easy to ask for feedback, improve business marketing with that feedback and address reputation issues before they show up online.
To learn more about how to leverage this powerful customer feedback tool that’ll have you seeing stars, contact Tri Fusion Marketing today!