Keeping up with marketing trends could be a full-time job.

Let’s dive into the critical components of a complete marketing strategy in 2022.

The Importance of Customer-Driven Marketing Strategy

A robust marketing strategy will reach your target audience – this includes those who have never heard of your brand all the way to repeat customers.

A marketing strategy will align your team to specific goals, help you tie your efforts to business objectives and allow you to identify and test what resonates with your target audience.

The key steps to create a successful marketing strategy

Build a Marketing Plan

You will need certain resources, take certain actions, and set certain goals. Your marketing plan is the specific action you’ll take to achieve your marketing strategy.

Build a marketing plan, that reflects into your budget and identify the marketing channels you’ll use. Don’t forget to stay aligned with your company’s goals.

Define Your Audience

To define your audience, you will have to think about your ideal customer, including age, job title, location, income, interests etc.

Identify Your Goals

The goals differ from business to business. They can range from increasing brand awareness, generate high quality leads or just attendees for you next annual conference. Whatever your goals, identify what they are and how your marketing organization can work to achieve them.

Select the Appropriate Tools

Once you have your goals identified, make sure you have the right tools to measure the success of those goals.

Online tools like Google Analytics or Social Media Schedulers give you analytics to help you keep track of what your audience likes and doesn’t. With those tools, you can analyze your data and plan out your next move.

Review Your Existing Resources

Decide what you already have in your arsenal that can help you create your strategy. For example all pictures, videos, podcasts or ebooks that you already owe and also all the shares on social media, like tweets about your business or photos mentioning your brand.

Gather your materials in each media type and consolidate them in one location to have a clear vision of what you have and how you can integrate them to maximize your strategy.

Plan Media Campaigns

From all the media, decide which content is going to help you and create a content creation plan. The plan should include topic clusters, goals, format, and channel for each piece of content. Have a look on all paid media, including offline channels like TV, direct mail or billboards and make a plan which one is the best way to attract your audience.

Execute Your Strategy

The final step is to bring that all together and visualize how your strategy will be executed. Think long-term when creating your strategy. As long as the strategy includes the pertinent details outlined in previous sections, you’ll be set.


Creating a complete marketing strategy isn’t something that can happen overnight. It takes time, hard work, and dedication to ensure you’re reaching your ideal audience, whenever and wherever they want to be reached.

Over time, research and customer feedback will help you refine your strategy to ensure you’re spending most of your time on the marketing channels your audience cares most about.