TV advertising still remains as the most powerful medium to advertise on. It is the only media that utilizes color, sound, site, motion and emotion to deliver the message. Nielsen studies show that Americans are watching more TV now than ever before. However, it can be difficult for a local business owner to navigate the very clutter ad environment and find a TV campaign that works. TRI Fusion Marketing has over 15 years experience in the helping local business owners navigate local TV advertising. TV is the most powerful way to brand any business. Why do McDonald’s and Coca Cola advertise on TV? Not because consumers don’t know who they are but because they know the power of how the consistent messaging and branding drive people to those products. Top of mind advertising will always be most effective in a long-term marketing plan.