There are many of SEO advices and tactics, that sound cool and trendy, but not always work or deliver the expected results in real-time. Here some actionable SEO tips that really work.
Basic SEO
When conducting keyword research pay close attention to user intent search queries. Work on building authority and trust, create user-friendly content and build a strategy where your users can provide their reviews and feedback easily.
It is absolutely necessary to use “exact match” keywords for your website, as Google is quite capable of associating topical keyword search terms.
Keep the domain name short. Make sure the one you choose contains less than 15 characters so it’s easy for users to remember. And remember to look for all variations of your site in the search engine:
– http://xyz.com
– http://www.xyz.com
– https://xyz.com
– https://www.xyz.com
Mobile SEO
With Google switching to mobile-first indexing, it is wise to check how the search engine ranks your mobile site using the Mobile-Friendly Test Tool in Google Search Console (GSC). If you do not have a mobile site, your Accelerated Mobile Pages (AMP) or Progressive Web Apps (PWA) will be served in the mobile-first index.
Get rid of pop-ups and interstitials, as they can be annoying on a mobile site, unless they serve as a warning for age restrictions or data privacy.
Technical SEO
Migrate your site to HTTPS but don’t make any additional changes, as Google may not acknowledge these changes and keep the loading speed down to 2-3 seconds.
Use Image Alt Attributes and opt in vector format images, because Google is now moving towards visual search and it is one important aspect you should not ignore. Ensure that you optimize all your images for page speed and user-friendliness. Create separate sitemaps for sections like images, videos, blogs etc.
Link Building
Plan your internal linking strategy carefully so that Google can navigate your site easily. See to it that your internal links are logically placed and focus on quality instead of quantity.
Content Optimization
Create content based on important topics, avoid scraped and duplicate content on your website. Add FAQ pages. They will not only help your readers, but also your site’s search rankings. It is important to check all your content for errors so that nothing hampers your user experience.
If you selling any products, instead of pasting the manufacturer’s content, take the time to write original product descriptions.
Local SEO
If your business locations cover multiple states, regional pages are a must. Create content focused on local facts and guides. It can help your business appear higher in search rankings. Photos of the local office give the business more credibility and make it more appealing to the local audience. Try and find new, creative ways to encourage your customers to give reviews.
Analytics & Tools
Find out which pages users are leaving most frequently and revise them. You may want to rewrite your meta descriptions if you see low click-through rates in your Search Analytics report.
Insights are as important as data. Before you try optimizing, gain insights into the latest trends and behavior by using the content analytics tools.
Pay close attention to your competitors. Check whether their sites are ranking for the same keywords through new content. See what questions are most commonly asked related to your keyword terms, and provide the answers in your content.
Social Media SEO
Linkedin – Ensure your company profile is complete. Complete company profiles get more views.
Instagram – Get active on Instagram. It’s high time that e-commerce businesses start taking Instagram seriously, especially now that it will allow you to buy directly from the app.
Facebook – Offer Customer Service on Facebook, that can be one very powerful tool for your customer support staff. Geotarget your Facebook Live Posts. This will help your local business target customers in specific locations.
Conclusion
These are just few of SEO tips and tricks to get your business online presence started and put it in a good position. If you need help we can help.
